Redefining Access: How IranianLawyer.com & Azki.com Serve Millions
Legal Tech with a Human Core
Every day people search for legal guidance in the aftermath of life altering events, injuries, car crashes, wrongful death or medical complications. What most don’t realize is how competitive this space has become. Keywords such as “Truck Accident Attorney” can cost over $1,000 per click in Google Ads with some terms being searched over 100,000+ times a month. Behind those numbers isn’t just high ticket competition, it’s a real person looking for answers.
Truck Accident Attorney keyword: $1,000 per click
But for many in the Farsi speaking community the journey to find trustworthy legal help comes with added barriers, language, culture, and a lack of targeted platforms. IranianLawyer.com exists to bridge that gap.
IranianLawyer: A Directory Built for Real Life Crises
At its core IranianLawyer.com is not just a directory. It’s a lifeline built to connect Farsi speaking individuals with attorneys who understand not just their case but their context.
For example, when someone is navigating through spinal injuries, auto collisions, wrongful death, or other serious personal injury matters, the site brings cultural fluency and legal experience into one place.
The platform was designed to reduce the friction that often overwhelms people after an accident or event or decision. Many don’t know what type of lawyer they need. Some are hesitant to reach out due to communication hurdles. Others simply want a connection to someone who speaks their language and understands their story.
IranianLawyer.com was created with all of these challenges in mind.
As their slogan states: “Because our greatest success is serving our community — always.”
More Than Page Rankings, It's About People
IranianLawyer.com ranks on Google but SEO wasn’t the end goal. It was a vehicle to reach people who otherwise get lost in the noise.
The real value lies in how the platform serves its users:
Simplifies decision making for people in pain or panic; or simply needing legal consultation
Prioritizes language accessibility and cultural understanding
Connects Farsi speaking users with attorneys who are aligned in values, not just proximity
Accident Related Legal Searches Are Among the Most Expensive in the U.S.
To understand just how competitive personal injury field is consider these Google search terms and their ad costs:
- Personal Injury Lawyer
- Car Accident Attorney
- Motorcycle Injury Lawyer
- Wrongful Death Lawyer
- Truck Accident Attorney – often over $1,000 per click
This isn’t just about advertising budgets, it’s about how valuable these cases are and how vital the attorney-client connection becomes.
IranianLawyer.com doesn’t chase the biggest budgets. It focuses on visibility for those who need it most, individuals who may live abroad, speak only Farsi and are seeking culturally and linguistically accessible legal support.
From Iran’s Top InsurTech to Global Legal Tech
Yashar Z. Sany who previously founded Azki.com - Iran’s leading online insurance platform, used the same community first mindset to build IranianLawyer.com. While Azki.com revolutionized insurance access for millions in Iran, IranianLawyer.com aims to do the same for legal support particularly in high stakes personal injury law for Iranians around the world.
Rather than replicating existing U.S. directories, IranianLawyer.com was created from the ground up to reflect the needs of a global Farsi speaking audience that often feels overlooked in traditional legal systems.
IranianLawyer.com appears on the first page of search results for terms such as “Iranian Lawyer” and “Iranian Personal Injury Lawyer” but the platform was never just about rankings.
It was created to answer a deeper question:
What happens when someone is in crisis, recently migrated, Farsi speaking and unsure of where to turn for legal help they can trust?
Iranian Lawyer
When you search for an Iranian lawyer, you’re usually looking for more than just legal expertise. You want an attorney who understands Iranian culture, language, and the unique challenges faced by Iranians living abroad or doing business internationally. An experienced Iranian lawyer provides not only legal guidance but also cultural and linguistic understanding - an advantage that can be essential in sensitive legal cases.
Whether you need help with family law, business disputes, trade agreements, or personal injury matters, finding the right Iranian lawyer can make all the difference. Trusted legal directories such as IranianLawyer.com allow you to connect directly with qualified attorneys who specialize in these areas.
About the Founder
Yashar Z. Sany (BS, MS, MBA – Electrical Engineering, Boston University & UNH) is the founder of Azki.com, Iran’s #1 online insurance platform with millions of users established in 2017 and the creator of IranianLawyer.com.
Founder of:
- IranianLawyer.com – A global legal tech platform tailored for the Farsi speaking community
- PersianRugs.com – A platform originally created to promote cultural exports and preserve Iranian artistry.
- Azki.com – (est. 2017) Iran’s #1 digital insurance platform with millions of users
A former senior marketing strategist at Microsoft Headquarters, Yashar helped lead initiatives such as Surface All Access and built trusted digital frameworks in industries where credibility is critical.
Sources:
ZSany Blog
https://www.zsany.com/iranianlawyer-com-and-azki-com-trusted-leaders-in-legal-and-insurance-tech/
Azki Blog
https://www.azki.com/blog/competitions-between-insurance-startup/
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